AS INFOR: A Retail Tech Success Story

From 1994 to 2007, AS INFOR played a key role in advancing the retail industry by developing innovative software solutions. This entrepreneurial journey, initiated by Laurent Balayre, concluded with integration into the CEGID group.

300

stores equipped in 1994

3500

sales points in 2000

9000

installations in 2007

€7.6M

revenue in 2007

Our Clients

Global leader in watchmaking, key partner since international beginnings.

Global beauty reference, marking the breakthrough in the sector in 2000.

Major player in culture, enriching the offering for specialized retail.

Pioneer of natural beauty, catalyst for international growth.

Innovator in photo printing, showcasing technological adaptability.

Premium cosmetics giant, symbol of expansion in the UK.

France Loisirs is a book club based in France with 1.5 million active members in 2017. The club is present throughout France via a network of 34 stores, as well as a website and mail-order services.

Leader in car maintenance, diversifying the portfolio in 2003.

World's number one in cosmetics, strengthening the position in 2005.

Iconic home decor brand, expanding retail expertise.

Icon of French gastronomy, demonstrating sector versatility.

winShop: The Heart of Our Innovation

winShop redefined the retail experience with an all-in-one software suite:

Real-time sales and inventory management

Customer analysis for targeted marketing

Loyalty tools and dynamic promotions

Advanced reporting for informed decisions

From fashion to automotive, winShop adapted to all retail sectors with an intuitive and scalable interface.

The Journey of ASINFOR

1990-1993

First Steps

Creation of PREST INFOR and development of WinMag, the first management software for sports stores. An intense learning period, marked by self-financing and discovering the challenges of the startup world.

1994-1996

Birth of ASINFOR

Founding of AS INFOR and launch of winShop, the flagship solution. Transition from a technical role to leadership, with an international vision despite persistent challenges.

1997-1999

International Expansion

Strategic repositioning towards major international accounts. Key contracts with Swatch Group, Estée Lauder, and major deployment for Yves Rocher in 12 countries.

2000-2006

Exponential Growth

Acquisition of prestigious clients year after year, from Sephora to L'Oréal. AS INFOR becomes the essential retail partner across various sectors.

2007

Strategic Sale

Successful sale to CEGID, a leader in management solutions. This strategic alliance opens new growth and innovation opportunities.

2007-2008

Integration and Legacy

Integration of AS INFOR's teams into CEGID. Launch of the 'Cegid Retail' strategy, combining AS INFOR's expertise with CEGID's power to conquer new international markets.

Our Global Footprint

Countries

40%

Installations outside France

Supported languages