1994 to 2007
A Retail Tech Success Story
From 1994 to 2007, AS INFOR played a key role in advancing the retail industry with innovative software solutions. This journey, initiated by Laurent Balayre, concluded with its integration into the CEGID group.
Our Clients
Swatch Group
Global leader in watchmaking, key partner since international beginnings.
Sephora
Global beauty reference, marking the breakthrough in the sector in 2000.
Cultura
Major player in culture, enriching the offering for specialized retail.
Yves Rocher
Pioneer of natural beauty, catalyst for international growth.
Photoservice
Innovator in photo printing, showcasing technological adaptability.
Estée Lauder
Premium cosmetics giant, symbol of expansion in the UK.
France Loisirs
France Loisirs is a book club based in France with 1.5 million active members in 2017. The club is present throughout France via a network of 34 stores, as well as a website and mail-order services.
Norauto
Leader in car maintenance, diversifying the portfolio in 2003.
L'Oréal
World's number one in cosmetics, strengthening the position in 2005.
Habitat
Iconic home decor brand, expanding retail expertise.
Sia Home
Iconic home decor brand, expanding retail expertise.
Lenôtre
Icon of French gastronomy, demonstrating sector versatility.
winShop: The Heart of Our Innovation
winShop redefined the retail experience with an all-in-one software suite:
From fashion to automotive, winShop adapted to all retail sectors with an intuitive and scalable interface.
The Journey of ASINFOR
1990-1993
First StepsCreation of PREST INFOR and development of WinMag, the first management software for sports stores. An intense learning period, marked by self-financing and discovering the challenges of the startup world.
1994-1996
Birth of ASINFORFounding of AS INFOR and launch of winShop, the flagship solution. Transition from a technical role to leadership, with an international vision despite persistent challenges.
1997-1999
International ExpansionStrategic repositioning towards major international accounts. Key contracts with Swatch Group, Estée Lauder, and major deployment for Yves Rocher in 12 countries.
2000-2006
Exponential GrowthAcquisition of prestigious clients year after year, from Sephora to L'Oréal. AS INFOR becomes the essential retail partner across various sectors.
2007
Strategic SaleSuccessful sale to CEGID, a leader in management solutions. This strategic alliance opens new growth and innovation opportunities.
2007-2008
Integration and LegacyIntegration of AS INFOR's teams into CEGID. Launch of the 'Cegid Retail' strategy, combining AS INFOR's expertise with CEGID's power to conquer new international markets.
Our Global Footprint
30
Countries
40%
Installations outside France
12
Supported languages